We are the children of collapse dressed in the ruins of beauty.
We wear the sickness of a system that sells perfection and calls it desire.
Photography and art direction WOUT VLOEBERGHS
Ph.assistant KLAUDIA BOGUSZ
Styling MAURICE VERHELLE and XANDER PAUWELS
Clothing provided An/Archive.Store and Mosaique D’Art
Hair SONU HERRERA
Hair stylist’s assistant PELLE STRÖM
Make-up CAMILLA CATALANO
Models SANNE | @aplmodelmanagement, ZENO | @dominiquemodels_official, CHIARA, EMIL, OMER and ALY
Maison Maudites stands against the performance of power, the world’s obsession with surface, and the systems that keeps it polished.
We dissect the body of a society rotting under its own ideals.
It begins with the rich, those who build empires on the exhaustion of others, who feed on inequality and disguise greed as ambition. Their luxury depends on silence.
Then comes the patriarchy, that ancient structure of dominance disguised as order, still teaching generations to measure worth through control, still punishing softness as weakness.
Even the disillusioned boys who once felt unseen are swallowed by this cycle turning their own pain into hatred, their insecurity into sexism. The violence repeats itself in smaller, quieter forms. Beyond that lies political decay : fascists cloaking cruelty in nationalism, governments too timid or corrupt to resist.
The same cowardice that lets industries destroy, that lets the powerful rewrite truth, that lets humanity’s ugliest instincts masquerade as progress.
And then there’s fashion, the most seductive illusion of all.
It promises beauty, individuality, freedom. But beneath its shimmer lies exploitation: underpaid hands sewing dreams for others to wear, a machine that devours both planet and people while selling the fantasy of perfection.
In this world, beauty becomes a weapon, not an escape.